Our UI, UX, and front-end web developers are responsible for applying interactive and visual design principles on websites and web applications for a positive and cohesive user experience.
User Interface (UI) — A specialization of web design that deals with the controls people use to interact with a website or app, including button displays and gesture controls.
User Experience (UX) — Another specialization of web design, this one dealing with user behaviour and feeling when using the site or app.
UI design and UX design are two of the most often confused and conflated terms in web and app design. And understandably so. They’re usually placed together in a single term, UI/UX design, and viewed from the surface they seem to be describing the same thing.
The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the button’s users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.
This job falls to our specialized UI designers. They decide what the application is going to look like. They have to choose colour schemes and button shapes — the width of lines and the fonts used for text. Our UI designers create the look and feel of an application’s user interface.